Cerebral Hack

Again I cant thank enough my bud @EdRabbit and his friend @VioletBlue who are in the San Francisco area for giving me a hand at Interviewing and Demoing at Neurosky HQ Located in San Jose, CA. with me being in Chicago (and in this economy) they opted to do the foot work for me, much thanks, you two did a great job!

HOW DOES THE MINDSET WORK?

“A couple of keys for us,” Jim Sullivan, VP Worldwide Sales begins to explain “in that in some of the products we see today you can tell they took traditional medical technology and repurposed it. They cleaned it up and pulled away the pieces you don’t need. We took the opposite approach. We started with the individual – and that presented some challenges – and created the product from the ground up with them in mind. The brain is a wonderful computer, but it’s an analog computer. People in the digital age are used to digital responses. A digital response is immediate and definite, it’s either a 1 or a 0, its on or off. Analog is not that way at all. Our chip converts the signals from analog to digital”.

“Now [the Mindset] can remove the measurement of muscle movement, it’s listening to brainwaves, the faintest signal in the human body. Your heartbeat can be picked up very easily, it’s a very strong electrical signal. Brainwaves are measured in microvolt’s. Anytime you’re listening to brainwaves, because they are so faint, you have to listen really, really hard. So for us it was a challenge to get rid of the muscle noise and just focus on brainwaves. When you look at something like the NIA that uses muscles for control, most of that noise you see in the brainwave, we worked hard to filter out. So it’s simply a different approach. We take that [muscle noise] out of the equation”

“The two algorithms we ship in this chip are Attention and Mediation, that’s what we call them. You can call them any number of things. Attention; by the way in Neuroscience, has 42 very different definitions, and meditation also has a very large amount. Attention in our case is really a single minded focus, blocking everything but one thing out in your mind. So you can drive the attention meter on our Brainwave Visualizer application  very high by staring at something and concentrating on moving the dial. Meditation is not the opposite of attention, it’s like a venn diagram; you can be very attentive, and very serene at the same time. The MindSet does also provide the raw EEG wave – but that is primarily used more by researchers than developers at the moment.”

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As of June 1st 2009 NeuroSky has released their BCI product commercially.  This is something that I personally have been looking forward to for quite some time.  The price is right, a lot of big names have picked up NeuroSky’s technology (names like Mattel, Star Wars, and Square Enix’s Judecca come to mind).

For $199 here is what you get

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